Search Engine Optimization is all about driving organic traffic to your website. There are a number of factors that will influence your page rank for different search terms but ultimately a search engine is looking for the most relevant content for a particular search query.
We all have our favorite browsers and if you are like most people, you have no intention of switching. However, there have 
been some changes going on behind the scenes that might make you want to reconsider.
If you have spent any amount of time on the internet, you have experienced a redirect. You click on one URL and wind up on a different URL. If you noticed that it occurred you probably clicked back or typed in your original URL again, only to be taken once again to the different one. So, what happened? Actually, this process can be a pretty powerful piece of SEO when used correctly. And how is it used correctly? We’re so glad you asked!
On May 20th, 2015, Google made an announcement that shook the world. Google Webmaster Tools will officially be rebranded as Google Search Console.
In the life of an inbound marketer, we hear over and over again that content is king. I do agree with this statement. After all, the whole basis of inbound methodology is grounded in the theory that compelling content drives leads to your site and answers the questions they seek. Instead of the outdated method of outbound marketing, where you might find yourself buying, begging, or bugging your way to get noticed, inbound marketing focuses on getting found by new visitors, converting website traffic to leads, and leads into customers. This is done by, well, you can guess…adding compelling content to your site.
SEO, or search engine optimization, and inbound marketing might seem like separate strategies for driving more traffic to your website and converting more visitors into leads. The truth is that you can try to separate them, but you'll only come to this conclusion: SEO is simply just one component of the larger strategy that is inbound marketing.
It’s time to face facts. Today’s consumer is drastically different from the consumer of yesteryear. As technology has grown at an outstanding pace, so has the consumer. We are now living in the era of the sophisticated consumer. It’s time for marketers to not only grow with them, but be one step ahead.
Google and other search engines consider a number of factors when choosing who gets to rise to the top of search results and bring in organic traffic. Crawling pages to see what they are all about is a big part of the process, so you want to be sure you send the right messages to the crawlers. Having the right keywords in the right places will help search engines find you, but how do you know which to use and where to put them?
There is a unique relationship between the inbound marketing efforts that we undertake when it comes to on-site marketing and off-site marketing. In a way, this relationship could be described as a push and pull of traffic to a website.