The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing. Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:
Let’s face it—it’s hard to keep up with the social media landscape these days. As soon as you finally have a solid strategy for marketing your brand on Facebook, then you start wondering, “should I be on Snapchat? What about doing Facebook Live? Instagram stories?” And suddenly, your head is spinning in feeds and ads and content, and you’ve lost sight of your marketing strategy altogether.
Back in high school, psychology was my favorite class. I loved learning about what goes on inside the brain. Cognitive bias, or the tendency to think or act a certain way outside our rational way of thinking, is one of the concepts I found most fascinating. And guess what? As grown-up marketers, understanding a few of these behavioral psychology concepts can be highly beneficial for all of us.
One of the most important tools of marketing is to understand the audience we are trying to reach and persuade. These cognitive concepts allow us to better understand whom we’re talking to and predict how they will act. Keeping them at the forefront of your mind during creation of your marketing strategy will make for a much smoother, more effective message. Thank you, psych professor!
Let’s go back to the classroom – here are six psychological principles to keep in your back pocket.
In order to have a comprehensive marketing plan, incorporating social media is necessary. Your business should have a strong online presence on not just Facebook, but also other social media platforms such as Instagram and Twitter. Fortunately, Instagram has made it easier than ever for users to create advertisements. This has opened up a whole world of unique possibilities for marketers. Here are a few steps that will help you create Instagram advertisements in Facebook's power editor.
In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.
Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?
Facebook boasts more than 1 billion active users as of the third quarter of 2014. The social media giant has transformed from a communications platform between a few businesses and people into a huge empire capable of connecting businesses to millions of people without an extreme cost. For the past few years, businesses have had the luxury of endlessly promoting themselves without worry about fall-out from Facebook. However, Facebook has revealed some major changes coming in 2015 that will impact the manner in which businesses use digital marketing through the site.
Over the last month or so there been millions of impressions on thousands of creative videos, and social media has helped raise $100 million and counting for ALS research through the ALS Ice Bucket Challenge social campaign.
Last week we wrote about how to use Instagram for business marketing. This week we're going to dive into some great ways you can target ads on Facebook.