Instagram launched on October 6, 2010 and since then has grown into one of the top social media platforms out there. This social app is based on the concept of sharing photos. The average user will take a photo, use the filters, post it and sit back waiting for likes and comments from friends. For the average user, this is a great use of the platform. However, for companies, this would seem to be much less useful than platforms like Twitter or Facebook that seem to be MADE for marketing.
When it comes to traffic generation, the building block of any digital initiative, you need to be savvy in how you reach and engage the highest number of qualified visitors to your website. In terms of the search landscape, and for this purpose, specifically Google search results, searchers should be introduced to as many click-through opportunities as possible. The more “real estate” that your business owns on the first page of Google Search results, the better chance you have of gaining a new visitor.
Below is an image of the typical Google Search result page, specifically a search for ‘denver inbound marketing agency’. Following that, we describe the 4 main elements of the page that we advise businesses capitalize on.
Not only are more people online than ever before, they’re smarter. They’re less patient. They want to control their experience, not be spoon fed ads by the truck load.
In addition to Search Engine Optimization and Social Media, Pay Per Click or PPC is not only an effective advertising tool but a proven revenue generator. Utilizing this advertising platform has become extremely popular for businesses; however, to maximize revenue, we recommend all local businesses target their ads geographically. Targeting your ads by a location can increase their relevance and increase your click through rate. The higher your click through rate, the more relevant the Search Engines will view your campaign - which is a GREAT thing.
Analytic software, such as Google Analytics, can provide you with valuable information as to where your customers are located, thus enabling you to target your marketing campaign directly to those users. Utilizing geo-specific keywords and ad copy will filter your audience and make your ads more enticing.
Since the 1990s, advertisers of every industry have recognized the value of successful internet marketing methods. As the World Wide Web has matured into the driving force for business that it is, proper tactics for getting the digital word out about your cause have equally evolved.