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Meredith Cook
By Meredith Cook on September 25, 2020

"Don't make me think." Those four words, made famous by usability guru Steve Krug, sum up user experience at its core—and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But aesthetics aside, making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at eight strategic lessons you can implement on your landing pages for more success in conversion rates

Josh Hansen
By Josh Hansen
on January 15, 2019
If you run a business, then you’ve likely been hearing about content marketing for a while now. And if you’ve tried implementing this vague thing called content marketing over the last few years, you’re not in rare company if you haven’t really figured out how content marketing actually contributes to your business growth.
Kelly McEvitt
By Kelly McEvitt
on December 11, 2018
As marketers, it's our job to create messages that resonate with a wide range of people. However, many businesses fail when it comes to creating content that caters to the vision and hearing impaired communities. It's estimated that 25.5 million adult Americans are visually impaired. And according to the National Institute of Deafness and Other Communication Disorders (NIDCD), about 28.8 million adult Americans are hearing impaired. Combine that with a large aging population and a growing rate of health conditions, and you have a very large percentage of the population that may not be receiving the marketing messages you're putting out.
Kelly McEvitt
By Kelly McEvitt
on September 11, 2017

Conversion rate is one of the most important key performance indicators (KPIs) when it comes to your website. So it comes as no surprise when business owners and marketing managers ask, "how can I improve the conversion rate on my site?"

Meredith Cook
By Meredith Cook
on September 06, 2016

The times, they are a-changin. With the increase of virtual communication technology, more and more jobs now have the flexibility to work from anywhere, not just an office. With advantages like lower employee turnover, decreased overhead costs, and lower reported stress levels of remote employees, telecommuting jobs are on the rise. A 2015 Gallup study found that the number of employees who work at least part of the month from home has grown by more than 300 percent in the last 20 years.

As a remote employee for AdVision since my move to Durango, Colorado in May, I have learned some lessons along the way that I’ve found to be instrumental in my happiness and productivity while not in the office. For all the remote workers out there, or even if you’re just wondering if it’s right for you: I want to share with you five of my top pieces of advice for staying on task and creative away from the office. 

David Freund
By David Freund
on May 04, 2016

Does this scenario sound familiar?

You're preparing to launch your company's new website that is months, if not, years overdue. Sales teams anxiously await by the phones, ready for all of the new customers you're anticipating the snazzy new website will bring in. Launch day finally comes AND THEN........


We hear about situations like this all too often. Having a great-looking website is definitely something to boast about. However, if that traffic isn't converting visitors into customers, then your website is almost useless. In fact, many business owners consider their website their #1 sales and marketing asset, working around the clock to increase awareness and generate new customers. So it’s no longer a question of whether or not your site looks good, but how hard it’s working for your business to generate sales.

Sarah Brizendine
By Sarah Brizendine
on November 19, 2015

You’ve put a great deal of time and effort into creating your website. Considering it is your company’s virtual calling card and 24/7 sales person, it has to be just right – but is it? Is your website encouraging conversions or is it killing them? Take a look at these common conversion killers and see if your site is running off potential customers.

Meredith Cook
By Meredith Cook
on August 04, 2015

When someone comes to your website, your homepage is the very first thing they see. It’s the gateway to all of your content and sets the tone for what you or your company offers. A visitor could easily click out of your website in seconds if their first impression is subpar – we have gut reactions in 3 seconds or less! So what makes a truly stellar homepage? A truly stellar user experience. Here are five tips for the UX / UI of your homepage that we think are pretty darn important: